2024 Suzuki Fronx
The month of March started with a bang for Suzuki Auto South Africa.
On this first day of the month, Naamsa, the industry business council, announced that Suzuki dealers have again set a new record and that Suzuki came within a hair’s breadth of its all-time sales record.
According to Naamsa, the sales of new vehicles continued to decline amidst tough economic conditions and low consumer confidence.
Despite these tough sales conditions, Suzuki Auto set a new dealer sales record. The brand retailed 4 488 vehicles to individual buyers and small businesses.
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Overall, Suzuki Auto sold 5 221 units in February (third, behind Toyota and Volkswagen), which is 3 units less than its all-time record. The overall industry declined by 0.9% – its seventh consecutive month of decline – while Suzuki outperformed the market throughout and increased its market share at the same time.
“We will continue to refine our service offering to customers in the budget segments of the vehicle market. We know that a true budget champion is not only a vehicle with a low selling price, but one that costs less to maintain and uses less fuel,” says Henno Havenga, General Manager of Sales and Marketing at Suzuki Auto South Africa.
