2025 Toyota Hilux GR-S III. Image: Fanie van Niekerk
If you know anything about the Toyota Hilux in South Africa, you’ll know that this bakkie is a cultural icon. Thanks to its legendary status and near-unmatched reputation, it has been the go-to choice for farmers, adventurers, and everyday people alike for decades. Over the last almost 60 years, the Hilux has proven its worth, winning the trust of South Africans generation after generation.
Enter the Hilux GR-S III – the latest and boldest iteration of Toyota’s Dakar-inspired performance bakkie. Built to push the limits of what a Hilux can be, the GR-S treatment enhances both form and function. It boasts a wider stance, upgraded suspension, and performance-tuned components that improve handling, stability, and ride comfort.
Beyond performance, the GR-S III also makes a statement. With aggressive styling, 17-inch black alloy wheels, and sporty red brake callipers, it stands out. In short, it’s the ultimate expression of the Hilux’s unstoppable spirit and the next evolution of an icon.
Baldwin Izaks, Toyota sales executive says of the Dakar-inspired bakkie:
The Hilux GR-S III is definitely a force to be reckoned with. Not only is it the flagship of the Hilux range, but the bakkie has a way of showcasing the DNA of Gazoo Racing, specifically in off-road racing, and taking it to the next level.
Gauging my clients’ interestest and excited around the Hilux GR-S III, they won’t buy it without a GR jacket or a GR cap or any accessory that complements the bakkie. They are also much more invested in the Gazoo Racing events held every year, especially the off-road events. They closely monitor notifications and are members of every possible Gazoo Racing group.
As a sales executive, I am excited about this bakkie. I have sold both the Generation 1 and 2 Hilux GR-S, and my clients still rave about its gravel road capability and performance. I can’t wait to set up my 2025 clients with the GR-S III. This bakkie is something special and truly a GReat investment option!
