J'Something with his Toyota Prado
Toyota South Africa Motors (TSAM) has welcomed musician J’Something as its latest brand representative. Known for his musical talent and vibrant personality, J’Something will now be driving the all-new Land Cruiser Prado 2.8 VX-R.
J’Something, whose real name is João da Fonseca, is a well-known figure in South Africa, both as a musician and a lifestyle icon. As the lead singer of Mi Casa, a popular house music band, he has captivated audiences with his smooth vocals and unique sound. Beyond music, J’Something is also a passionate cook, author, and TV personality, bringing his creativity and enthusiasm to various aspects of life.
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In his new role as a Toyota brand ambassador, J’Something will be driving the Land Cruiser Prado during his travels, highlighting the vehicle’s versatility and performance. Whether navigating urban streets or tackling off-road terrains, the Land Cruiser Prado is designed to handle a variety of driving conditions, which aligns well with J’Something’s adventurous lifestyle.
Reflecting on his new partnership, J’Something expressed his excitement, saying:
“Relationship. Connection. Adventure. I’m thrilled beyond words to build the next chapter of my life with a brand that has been so aspirational and yet so relatable in my life. Being able to drive and experience the Land Cruiser Prado… well that’s one magical cherry on top.”
Toyota shares this enthusiasm, with Glenn Crompton, Vice President of Sales and Marketing, stating:
“As a renowned artist with a global following, J’Something has mesmerized audiences with his distinctive sound and dynamic performances. The Toyota Land Cruiser perfectly complements his daring personality and adventurous spirit. We look forward to embarking on many thrilling journeys together.”
This partnership marks an exciting collaboration between a leading automotive brand and a beloved South African artist, showcasing the blend of reliability and style that both Toyota and J’Something represent.
